Jacob Yoffee

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Jacob Yoffee is a Los Angeles based composer who collaborates with some of the most respected names in the TV & Film Industry. Since 2008 he has worked with hundreds of filmmakers on projects of all genres. I was tasked with re-designing his personal brand and portfolio website, utilizing WordPress and Ajax technologies to provide users with a fluid experience while browsing his highly regarded music. While sound was the primary concern, we also wanted to make the site visually beautiful. To accomplish this we utilized a combination of photography and movie poster imagery, employing a combination of simple grids and immersive full screen headers.

Date

2020

Client

Jacob Yoffee

Role

Art Director, Designer, Developer

Design Philosophy

The intention behind the Jacob Yoffee portfolio design was to maintain a minimal and clean aesthetic, allowing the project thumbnails and movie posters to shine. We felt bright colours and subtle gradients used on a dark backgrounds gave us the strong impact we wanted but without compromising too much on readability. Type legibility was further enhanced by using normal and extended variants of Titling Gothic, a font that lends itself to a futuristic, yet clean aesthetic in-line with Hollywood film posters.

Mobile was also a major priority, and we ensured the music experience was the same or better on a phone as it was on desktop was a requirement. Users needed to move from project to project without having music stop or re-start.

Photography & Art Direction

I collaborated with another LA-Based photographer to art direct a series of photos. The aim was to achieve something futuristic, almost Bladerunner-like, while still maintaining authenticity. The photography is now a foundation of Jacob’s brand and portfolio moving forward.

branding

A simplistic design for Jacob’s stationary, utilizing the colours used on the website and adding graphics that a representative of sound and movement.