Outer Shores is a small-ship, niche adventure travel company operating wildlife, wilderness, and cultural expeditions throughout Canada’s gorgeous Pacific Coast. At the heart of their a mission to contribute to the conservation and well-being of the ecosystems, cultures, and communities of coastal British Columbia. They believe that providing first-hand experience and understanding of some of the most spectacular wildlife and ecosystems on the planet is key to their protection and preservation.
I was asked by Outer Shores' founder, Russell Markel, to captain the creation of a new brand identity and website in early 2016. Over the course of 8 months we worked together to build the foundation of a new era in the company.