Built from a passion for adventure, cycling and the outdoors; Apidura is driving the evolution in ultra-light cycling and opening up a new world of riding possibilities for passionate cyclists. Their ultralight rackless packing systems have been a hit in their ever growing community, and are lauded for enabling cyclists to travel farther, faster and more comfortably. I’ve worked with Apidura since 2012, helping them develop a powerful WordPress-based eCommerce website. In 2018 I was approached by Apidura to help redesign their frontend and re-launch their growing journal in a more editorial style. While the previous website I had built for them (2012) was beautiful, their growth as a company clearly called for a more minimal, modular, content-driven design. Since it's launch the new site has not only boosted sales, but ushered in a new era of Apidura's online presence. Their journal is incredibly popular amongst the bike packing community, garnering recognition from around the world for their contribution to bikepacking culture.